The company is now working on more audio content, including a podcast with Harsha Chemudu, set to release in the coming days. Spotify already has exclusive Telugu podcasts, including Graikapati Gyananidhi, Telugu Kathalu by Pavani, Telugu Dost Podcast - Idhi oka, and Anaganagaa, all of which feature on its podcast charts in India. Whether it’s a potential podcast creator, host, writer, or an audio production house, they can reach out to us at podcast. As a next step, we want to ensure that anyone who is a part of the Telugu podcast industry can reach out to our local team to collaborate with Spotify on creating content that local listeners will love. Over 250 participants were trained by notable content creators and podcasters over a period of three weeks. All participants also had access to equipment to create audio content, and a few of them will have the opportunity to become Spotify-exclusive creators.ĭhruvank Vaidya, Head of Podcasts - India, Spotify, said, “The response to our recently concluded ‘Anchor Audio Superstar’ has been overwhelming. Spotify has already initiated its outreach in the region through ‘Anchor Audio Superstar’, its first podcast creator program that aims to develop the podcast community in Andhra Pradesh and Telangana through masterclasses from experts such as Pavani Kotrike (Telugu Kathalu), Nikhil Dintakurthi (podcast producer), Sandeep Pothole (Telugu Geeks) and Samvedh (Samvedh Sagas). Telugu is one of the more popular languages on Spotify, and through easy access to its India podcast and music teams, the brand wants to now grow the local podcast and artist community. The company, which launched in India in February 2019, has been focused on growing its reach across languages in the country by educating creators and amplifying their voices not just in India, but on the global stage. Hyderabad: Spotify, today, announced its concentrated effort to grow the Telugu audio streaming industry through both, podcasts and music. The audio streaming platform has an open invitation for audio content creators to come work with the brand, and is also bringing its masterclass for music artists, to the region
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